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Does this sound familiar? You have a great idea for a product or service, and you set up a website to sell it. Even though the website looks great, it needs visitors! Which brings us to the question: how are people going to know your site is online?
Trying to find the answer, you research different ways to get traffic, and you are suddenly faced with all kinds of terms to deal with, like SEO, pinging, and backlinks.
What do they all mean, and more importantly, how do you use them for your site?
Let's look at these problems one at a time:
Problem #1: You're not exactly sure how SEO works. The letters for SEO stand for
Search Engine Optimization. Basically, you optimize your site by including certain
keywords within the text of your pages. When people search for those words or phrases on Google, Yahoo, or other engines, your pages will be listed along with a
link to your site. The better optimized your website is for search engines, the higher you'll rise in the search results for those
specific keywords. This increases the exposure of your website and eventually lands you more traffic and
more sales. I'm sure you can begin appreciating the power of SEO and why it truly can make the
difference between success and failure.
Problem #2: Maybe there's not that much pinging on your site, but you don't know how to fix that. Pinging just means that you are telling other websites on the internet whenever you have
new content. For example, if you put a new article or blog on your site, you can ping to alert everyone by
leaving links that people will click on. Why is pinging important? Search engines receive this alert and begin paying more attention to your website - this increases the amount of pages they will
index, and ultimately
drive more traffic to your website.
Problem #3: You've heard about backlinking, and think it could work, but you're unfamiliar with how and where to get links. Backlinking is what happens when another website
links back to yours. Think about it like a high-school popularity contest - the more websites linking back to yours,
the higher your website will appear in the search engine results. How does this happen? Google and other large search engines assume you must be a
credible, authoritative website if you have tons of backlinks from other websites (especially if these other websites are
related to your niche/industry!). They simply prefer your website over other sites and therefore give you a higher ranking - thus, flooding you site with visitors and eventually,
sales and profits!
Search engine rankings and links will make your site
more noticeable, when they are done
correctly. As you might have already realized, SEO can be tricky. If you use too many keywords, you run the risk of being penalized by the search engines. And if you don't use enough, they might not recognize your site. Plus, backlinking and pinging seem like they take a lot of
time and effort with no guarantee they will work.
Back to the original problem, how do you use
all three to get
quality traffic for your site?
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